Study On The Operating Mode Of Tourist Performing Arts In Wuyishan Impression Dahongpao

In recent years,with the rapid development of cultural tourism industry,a number of Excellent Tourism Performing Arts projects which are rooted in local regional culture and show unique charm of performing arts have appeared.However,at present,most of the tourism performing arts projects in our country are poor because of lack of operation and management experience and blindly following the trend of the content of the performing arts.After years of operation and development,the "Impression Dahongpao" Tourism Performing Arts in Wuyi Mountain have achieved good social impact and economic benefits,and promoted the tourism industry in Wuyi Mountain.Development,the project provides a good paradigm for the operation of these emerging performing arts projects.Through literature review,case analysis,comparative research and other research methods,this paper systematically analyzed and summarized the operation mode of Tourism Performing Arts projects by using management enterprise organization theory,tourism location theory,industrial economics theory,industry integration theory,product life cycle theory,etc.This paper summarizes five parts of the operation mode of Tourism Performing Arts projects: investment mode,enterprise organization structure mode,development mode of performing arts products,marketing mode and management mode of performers.From the perspective of corporate legal person and corporate ownership structure,this paper analyzes the main operation mode of Tourism Performing Arts projects.On this basis,this paper makes a systematic analysis of the successful tourism entertainment project Impression Dahongpao.As a typical tourism entertainment project,the tourism entertainment project has made breakthroughs in the past eight years.This paper expounds the investment structure analysis,company organization structure,product development,marketing and entertainment personnel management of "Impression Dahongpao" project,summarizes the successful experience in the development process of "Impression Dahongpao" tourism performance project.In view of the deficiencies of "Impression Dahongpao" tourism performance project,this paper puts forward investment development to extend the industrial chain;With equity,diversified ownership structure;establish linkage mechanism,optimize organizational structure;innovate marketing concepts and pay attention to performers,improve performance quality and other suggestions,with a view to providing theoretical and practical guidance for the operation of China's Tourism Performing Arts projects.