The Research On Improvement Of The Operation Mode For X Travel Project Of S Company

As a pillar industry which promotes the upgrading of consumption and the adjustment of industrial structure,the cultural tourism industry,with the continuous expansion of the scale of the cultural tourism market and the diversification of consumer demand,cultural Tourism plays a more and more important role in promoting the rapid economic development.The new period has also brought new demands to the cultural tourism industry,The cultural tourism project needs product innovation and industrial upgrading,and the success or failure of the operation of the cultural tourism project has a crucial role for a cultural tourism enterprise.How to choose the appropriate operation mode to cope with the complex and changeable market environment,to realize the unified promotion of economic benefits and social benefits of enterprises is a problem that the whole tourism industry should pay attention to and study.cultural tourism enterprises should take the market as the guide,study the operational problems they face in depth,improve their operational model,effectively improve operational efficiency and operational quality,thus promoting the further expansion of enterprise scale,strengthening the competitive advantage of enterprises.On this basis,this paper first describes the purpose,content and framework of the research.and then combines relevant theories such as stakeholder theory,industrial cluster theory,tourist destination life cycle theory,etc.,from the three aspects of project management,management,profit,this paper analyzes the current situation,problems and causes of the operation of x travel project of s company by using the methods of comparative analysis,Field Investigation and system analysis,focusing on the operation mode of the cultural tourism project,The quantitative and qualitative research on the internal and external environment and problems,and explains the operation mode of the x cultural tourism project,this paper expounds in detail the improvement principles,improvement direction,implementation scheme,and guarantee measures of the operation mode of the x cultural tourism project,and finally describes the research conclusion and prospect of this paper,it is hoped that it can be used for reference by other similar enterprises and follow-up research.