| With the rapid development of cultural tourism industry in recent years, a series of excellent tourism performance projects has sprung up, which explore local folk culture and show the unique artistic charm. On behalf of large-scale Landscape Live Performance of the "Impression" series, Impression-sanjie Liu, Impression-Lijiang and Impression-Westlake are second to none. They succeeded in grafting unique local culture factors with advantaged natural resources, which interpreted a deep humanistic concern and made a hit in the performance market. Therefore, as a brand new way of art expression, Landscape Live Performance grows gradually. However, there are still a few projects among them suffering in the market due to lack of experience and copying the mainstream, thus "Impression" series are right to set a good example of culture industrial operation for them.This article chooses three classic works in seven of the "Impression" series works, which are Impression-sanjie Liu, Impression-Lijiang and Impression-Westlake. It makes use of different analysis strategies and argues the industrial efficiency in turns of upstream, midstream and downstream in culture industries’producing models. Through analysis can we draw the conclusion:sufficient research preparation and serious humanistic concern are essential for holding a large-scale landscape live performance; reasonable and complete construct with clear classification are required by the operation division of project performance; government, investor, company and group are indispensable conditions in the real performance operation; combine a variety of strategies is a way to make the performance perfect and to guarantee the performance a stable position in the market; in addition, in order to achieve a sustainable development and obtain continuous acceptation of audience, culture industrial projects need to create a complete culture industrial chain, to develop derivative products and to show the cultural and economic value thoroughly. Last but not the least, aiming at main problems that exist commonly in the large-scale live performance in China which are incompleteness of industrial chain, lack of cautious and scientific market research and low enthusiasm and participation of the audience, this article attempted to come up with activity suggestions which are to explore multiple operation models, to extend industrial chain, to keep innovation and quality and to develop multi-contextualization. Hope that it can make some contribution to the development of the landscape live performance in China. |
