Study Of Tourist Satisfaction On Live-action Performance Of Impression Dahongpao In Wuyi Mountain

In recent years, various kinds of recreation and entertainment products are born along with the quick development of tourism market in China, and the rapid rising and development of tourism performance products is facilitated. Live-action tourism performance products rely on the advantaged natural tourism resources and cultural environment of tourism destinations, and integrate the real mountain and water landscapes, local folk customs and cultural characteristics. Study on the tourist satisfaction on live-action performance products is beneficial for the tourism destinations to clearly know the response of tourists on such products and to find out the deficienciesexisting in the tourism development, which has a significant reference and guidance role in the future development and operation of such tourism products.This paper studies the tourist satisfaction on Impression Dahongpao, the live-action performance product of in Wuyi Mountain, on the basis of a literature review to the study of relevant landscape tourism performance products and tourist satisfaction. Firstly, the basic conditions of Impression Dahongpao is analyzed through field investigation and a questionnaire including survey on the characteristics and satisfaction of tourists is designed basing on the analysis. The place for questionnaire survey is in the Sangu Resort Area of Wuyi Mountain.400questionnaires are issued in the hotels and 380 valid questionnaires are collected. SPSS 18.0 software analysis method and IPA importance-satisfaction quarter analysis method are used to carry out a quantitative analysis on the data of tourist satisfaction on Impression Dahongpao and to learn the factors affecting the satisfaction of tourists on Impression Dahongpao, so as to ensure the reliability of conclusion and pointed suggestions. Finally, suggestions on expanding the development prospect of Impression Dahongpao are proposed from the angle of tourist satisfaction, which not only offer relevant opinions and suggestions for the sustainable healthy development of Impression Dahongpao, but also provide certain guidance bases and references for making the management and marketing strategy of Impression Dahongpao.