Research On The Development Countermeasures Of Film-Induced Tourism In Shannxi

The rapid development of the world economy has not only brought about the elevation of material living standards,but also enriched people's spiritual and cultural life.Traditional tourism activities can not meet the growing spiritual and cultural needs,therefore cultural tourism has been emerging.In China,the integrated development of the two major industries of culture and tourism have been gradually realized,which poses great significance to promote the structural transformation of the entire national economy.In the endeavor to create cultural tourism,the film and television publicity plays a tremendous role.Film-induced tourism is a new form of cultural tourism,which promotes the influence of tourism destinations among the audience through the important role of film and television communication.Furthermore,it brings up the tourism fever in the destination and considerable economic benefits.Shaanxi Province is rich in historical and cultural tourism resources.Although it has gained a rapid development of film-induced tourism,this industrial development is still in its infancy stage.Some relevant problems still exist,such as the fragmented tourism resources,the low integration of film and television culture and tourism,the lack of brand marketing concept,the weak follow-up development of film-induced tourism products,and the lack of specialized talents.This study is based on the development of Shaanxi film and television industry and tourism.First of all,through the analysis of domestic and foreign literature on film-induced tourism,the current research results on film-induced tourism are summarized.Secondly,the concepts and basic theories of film-induced tourism are introduced in detail.Thirdly,this thesis compares the domestic and foreign successful cases of film-induced tourism with current development pattern of Shaanxi film-induced tourism,aiming to find the problems existed in the development of Shaanxi film-induced tourism.Finally,this thesis puts forward some corresponding countermeasures and suggestions in this regard.Through literature research method,case analysis and comparative analysis,this thesis proposes suggestions from the perspective of government macro-policy,standardized development of industrialization,talent cultivation and tourism quality improvement,aiming at bringing some referable development ideas to Shaanxi,from the mature experience of domestic and foreign film-induced tourism.