Research On Tourist Consumption Of Film And TV Drama Shooting Based On Excavation In Tourism Market

Entering the era of global tourism development,people’s tourism needs are personalized,and tourism experiences tend to experience.Film and television tourism is different from other forms of tourism,not only to meet the individual needs of people,but also pay more attention to experience needs,causing the attention of the theoretical community.As China’s most mature film and television base,Hengdian Film and TV City’s traditional static scenic attractions and simple and dynamic tourism projects do not meet the needs of people’s personality and experience.To meet the individual needs and experience of film and television tourists,it is necessary Making use of the core tourism resources of Hengdian Film Studio,according to the author’s personal experience,combined with field research,visitors have a keen interest in film and television drama shooting.However,Hengdian Movie and Television City does not have film and television dramas to photograph this kind of tourism products.Therefore,it is aimed at demanding tourists.It is particularly necessary to tap the tourism market and develop corresponding tourism products to provide a personalized travel experience.In this context,this article takes Hengdian Movie and Television City as an example to analyze the research samples to discuss the consumer behavior of tourists,tourism motives,and the factors affecting the decision-making of tourism consumption,etc.,to tap the tourism market shot by film and television dramas,and to propose a film and television drama shooting tourism products.Suggestions.The author discusses the following five sections.The first is the introduction.Simply clarify the background of the study,the significance of the study,the objectives of the study,the content of the study,the discussion of technical approaches and measures,and the research design;then the review of theory and research.The film and television concepts and theoretical support of this article are elaborated,including the theory of film and television tourism,film and television tourism market,film and television drama shooting,tourist consumption behavior,tourism experience theory,tourism consumption behavior theory,domestic and foreign reviews of film and television tourism and tourists’ consumption behavior;Followed by an analysis of sample data Hengdian Film Studio.The introduction of Hengdian Movie and Television City,selected the reasons for the investigation of Hengdian Film and Television City,and the analysis of the overall consumer behavior of tourists filming and filming.It mainly includes the correlation analysis between tourism motivation and demographic characteristics,the analysis of means of consumption decision factors,factor analysis,and variance analysis,and draws the differences in the characteristics of consumer decision factors for film and television drama shooting;again,it explores the tourism market and gives targeted recommendations.Through the previous data analysis,it is concluded that real shot participation in the tourism market,on-site viewing of film and television drama shooting tourism market,scene interpretation experience travel market.In response to the three major tourism markets,proposals for the design of corresponding tourism products are proposed;the final conclusions and outlook are given.Derived the research conclusions of this paper,analyzed the contents of the innovation and defects of this article,and looked forward to future research.