Study On The Planning Of Hengdian Film Induced Tourism Industry Oriented By Tourism Product Development

With the advent of the era of cultural tourism industry,movie induced tourism has become a focus of concern.Hengdian studios was successively awarded the title of "national film and television industry development base "and "zhejiang hengdian film and television cultural industry pilot zone”15 years ago.However,with the rapid expansion of the tourism industry,hengdian film and television tourism spatial layout and tourism product design are separated from each other and lack of connection,etc.,which have become the key and difficult problems to be solved in hengdian.Aiming at the development of tourism products,this paper explores the whole process planning of movie induced tourism industry.The study draws on a large number of excellent domestic and foreign film and television tourism examples,summarizes their practical experience,and obtains rich experience enlightenment.Secondly,this paper reviews the development stage of dongyang film and television cultural industry,studies the development path and products of theme parks at home and abroad,classifies and summarizes the industry model of domestic film and television shooting base and domestic tourism industry model,and forecasts the development trend of domestic tourism through research and judgment.Thirdly,based on the perspective of tourism product development,this paper conducts an empirical study on the planning of film and television tourism industry in hengdian film and television city.By investigating the current situation of location,population,resources and construction of the film and television city,it discusses the current situation of the film and television city and the problems to be solved.Combined with the development goals and overall strategy of hengdian film and television city,the specific planning of the overa.ll macro spatial structure of hengdian film and television city,the spatial layout of intermediate classification,and the urban design of micro core area was carried out.Among them,the overall spatial structure is,"one heart,one belt,two axes,three districts and seven films".At the medium level,the layout is mainly aimed at the space of film and television industry and cultural tourism space.At the micro level,the positioning,characteristics and spatial layout of urban design in the core area of film and television city are specially planned and designed.Finally,based on the "whole process planning" of tourism industry planning and tourism product design,this paper proposes the development goals and planning ideas of hengdian movie induced tourism product development,and carries out the overall layout and special design of tourism products in the next five years.This paper has reference value in enriching and improving urban and rural planning and tourism planning under the guidance of tourism product development in tourism areas,and provides reference for other cities in planning and implementation of movie induced tourism industry.