Movie And TV-induced Tourism Tourism And Cultural Changes Of Puzhehei

In recent years,with the major changes in the Movie and TV industry,the Movie and TV shooting environment has become looser.Besides,with the economic development and people's living standards gradually increasing,a trend of combining the Movie and TV shooting with tourism comes out which makes local economic take-off.In this paper,Puzhehei village,Qiubei county,Wenshan Prefecture,Yunnan Province was take as an example to discuss the cultural changes after the tourism development though on-the-spot investigation and literature research.According to written records of Puzhehei,Puzhehei has a more than 600 years history.Originally,there were only Yi people,and the Han people slowly moved in.The mixed life of the two ethnic groups formed a unique cultural custom.Since the beginning of the new century,with a large number of Movie and TV productions of Puzhehei being shot,more and more tourists came to Puzhehei.The infiltration of a large number of external cultures has brought tremendous impact on the traditional Puzhehei culture.The article is divided into four parts.Chapter 1 discusses the origin and significance of the research,and analyze the research status at home and abroad from two aspects: the one is movie and TV-induced tourism,that is,showing the audience the charm and characteristics of the shooting scene through the excellent film and television,and then affect the audience to choose the shooting scene as a tourist destination;the other one is the rural tourism and culture change,that is,the impact of tourism development on local culture.Of course,this kind of influence is not unilateral,but also includes such factors as villagers going out for work,propaganda of policies,the development of the times,etc.However,in this article,we only discuss the development of movie and TV-induced tourism and the change of Material culture and spiritual culture of Puzhehei.Chapter 2 gives a basic overview of Puzhehei's location,tourism resources,and the development process,it paves the way for the following discussion.Chapter 3 carries out a stage introduction of Puzhehei's film shooting history.Chapter 4 from the perspective of interpersonal communication,analyzes the interactive elements and performance of tourism activities.Chapter 5 is the most important chapter in this article,it focuses on the specific changes brought by movie and TV-induced tourism.