China Beancurd Cultural Festival Visual Image Design Applied Research

This article takes the traditional folk festivals-"Chinese Tofu Culture Festival" as the main research subject,and takes the visual image design of the festival brand as the key research object.At present,the academic community has made considerable achievements in the research on the tofu culture of the Ba Gong Mountain in Huainan,the origin of tofu,and the brand planning of the "Chinese Tofu Culture Festival".However,there are few practical and practical studies from the perspective of design.The design standards of festival visual identity system,brand image shaping,and the communication methods in the context of new media still need to be summarized.According to the available data,the "Chinese Tofu Cultural Festival" has festival emblems and mascots in the visual image design,as well as festival souvenirs.These contents clearly show us the visual image design style and practical application effect of each period of "China Tofu Culture Festival".The "Chinese Tofu Cultural Festival" is based on the traditional tofu folk culture background,and is a traditional festival and cultural event set to commemorate Liu An,the ancestor of tofu.In the research process,the subject must be placed in the historical background to explore the evolution and development of visual images in different periods and different historical and cultural fields.On the basis of combing the existing visual image design,continue to explore and refine new design elements and style characteristics.As a traditional festival,the "China Tofu Culture Festival" has a brand building method different from other brand models.In addition to focusing on commercial and economic benefits,it should also pay attention to the benign development of traditional folk culture inheritance.Throughout the development history of the festival,the social impact of the brand image and the breadth and depth of cultural communication have not achieved the desired results.Therefore,the author wants to enhance the popularity of the festival brand through the study of the topic,and give the traditional folk culture a new look with contemporary design language.In the process of topic research,the author conducted a field investigation on the location of the "China Tofu Culture Festival"-Huainan to analyze the current status of visual image design and the degree of social reflection.Sort out and refine design elements related to festivals.And use comparative research methods to compare similar cases to find the breakthrough point of visual image redesign.The thesis part is composed of theory and design,and elaborate on the logo image,combination specification,application effect and precautions of brand communication after the design of the visual image system of "Chinese Tofu Culture Festival".Finally,the enlightenment of the visual image design of "Chinese Tofu Culture Festival" is summarized from two aspects of aesthetic psychology and festival attributes.In the writing and design practice of the paper,I deeply realized that"design" is an important link in the visual form communication process.It is hoped that through research on this topic,domestic scholars and designers will pay more attention to traditional folk festival culture,increase research and design investment,and trigger common thoughts on the visual image design of traditional Chinese festival brands.