Research On The Interaction Of Spring Festival Custom Cultural Communication On Tiktok

With the greatly development of Internet technology and the mobile devices have been upgraded,which have changed the way of people’s communication and daily life.New methods of celebrating Chinese New Year have emerged under this circumstance.In recent years,The Tiktok has drawn big attention from people due to it.The Tiktok provides a stage for the Spring Festival customs.It has become a new place where people can record their life,express their attitude,have interactions with others and share their emotion’s change.The new features of sharing and interaction between Spring Festival custom on Tiktok have brought new characters and inspiration for Chinese traditional festivals.This research has used several methods like Participant Observation,Questionnaire and in-depth interviews as well as with the help of interaction ritual chains that put forward by Randall Collins.This research will take the shorts videos of Spring Festival Customs on Tiktok as research object and explore what’s the format of interactions and the building of emotion on those videos.Through the construction of the platform,users preferences and the authors participatory observation,it is found that short videos of reunion Spring Festival customs and culture can attract users attention more.Short videos of Spring Festival customs and culture of reunion enhance the flavor of the New Year through the technological innovation of video simulation reproduction,the value empowerment of virtual reality presentation,the technological empowerment brought by the downward shift of communication power and the release window of emotion.At the same time,the Customs and culture of the Spring Festival spread through diversified ways.Spring Festival custom culture short video transmission to realize interaction ritual appeared,namely from offline to online seamless docking,thumb up to imitate the Shared concerns of the judicial action,algorithm to the topic and use to social emotional resonance for construction,by sharing interactive bring users experience and satisfaction,sense of belonging and cohesion.This essay will have four parts.The first part will take a survey to focus on why people will use Tiktok to watch videos of Chinese Spring Festival Customs and their current situation,frequency,interaction and experience of using Tiktok.10 participants will be selected randomly to have in-depth interview,which will be taken to figure out the interaction behaviour and insight experience on Tiktok.The second part introduces the status quo communication elements,communication subjects,forming the basis of communication and transmission channels of those videos on Tiktok.The third part analyzes how the short video of Spring Festival custom culture constructs the interactive ceremony and the process and result of its formation with the help of the interactive ceremony chain.The last part mainly reflects on the communication and interaction of Spring Festival customs and culture.That is,the social effect of the communication and interaction of short videos of Spring Festival custom culture can bring cultural and economic benefits and problems in the process of communication and interaction,uneven distribution and alienation of emotional energy.In order to provide a useful reference for the communication and interaction of other traditional festivals,improve the communication power and influence of traditional festivals,and arouse peoples attention to traditional festival customs and culture.