| In recent ten years,with the rapid development of science and technology,the Internet has gradually penetrated into all aspects of people’s lives.The unprecedented technological innovation brought about by the Internet has led to the breaking of the operating mode of many traditional industries.The brand-new information age has come.The advent of the Internet has changed the way information is delivered so that the communication and exchange between people and people can break the barriers of time and space and reach the ideal state of interconnection of all things.Our country actively develops relevant policies.Premier Li Keqiang proposed in his 2015 government work plan to formulate the "Internet +" plan of action,which is an active promotion policy of the Internet and traditional industries.This has caused major companies to pay attention to the power of the Internet.The development of China’s enterprises has reached a prosperous prospect of 100 contentions.In today’s fierce commercial competition market,consumers are more and more cunning and can create an impressive brand,The brand image engraved in the vast consumer groups,many companies need to think about a problem.Today,the advent of the Internet has completely changed the media of information.There is no doubt that the promotion of the brand image is facing new opportunities and challenges.The world is changing rapidly,and the minds of consumers are more and more elusive.Internet market,the brand you want to share a market cake,you must learn to adapt to the times and change,the traditional design methods and patterns inherent in the brand should learn to change,rather than follow the old model continue to apply the original fixed pattern,learn to look at the dynamic development of the eyes Branding this issue can make the enterprise achieved significant development.By analyzing the influence of Internet era on the brand visual identity,this article explores the changes of the content of the brand visual identity design,the change of the brand visual promotion channel,and the brand image creation mode,trying to understand deeply the Internet age Information transmission is no longer a one-way transmission,more is the receiver of information that consumers and information convey the interaction between the brand side,brand visual identification to promote this issue needs dynamic and flexible ideas to solve the current problems,Better for enterprises to enhance brand promotion efficiency services.After analyzing the effect of the Internet on brand visual identity,it is concluded that the brand in the Internet era needs dynamic visual recognition and promotion activities.It is clear that brand identity recognition is not only the identification of logo graphics.In the internet era,the brand needs strong output of brand personality and unlocks the brand Visual identification of the password,use their own industry characteristics to plan the brand distinctive identification of genes.Around this identification of genes,the next need the brand side based on accurate market positioning,organic selection can reach the target customer groups to promote channels,to achieve efficient brand visual identification promotion.This is a complete information transmission process,follow the basic rules of information transmission,around the information issued,the information dissemination channels,the recipient of information,which is the brand’s brand visual identity brand password,brand promotion channels and target customer groups In this process,in the Internet environment,all three parties are in a dynamic state of change.A series of behaviors of brand image promotion need to be balanced with each other,adjusted by the feedback mechanism and adjusted flexibly to the current complex The market environment.Promote the dynamic change mechanism through the brand visual recognition,so that the brand promotion behavior can better adapt to the fierce multi-competitive environment in the Internet age. |
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