A Thorough Inqury To The Model Of The Brand Image In Micro-Age

This thesis is focus on establish a good brand image and brand promotion of enterprise under the environment of the Micro-Age.Through analyzing the environment of the Micro-Age,to explore and study the issue of brand image construction and promotion.This thesis makes a point about how to establish the brand image and the strategy system of the brand promotion.Showing the opportunities and challenges that the Micro-Age has brought for construction of the brand image.Using the specific cases to reveal the development model of the brand image in Micro-Age.Showing the new trend of the brand image construction and the brand promotion in the future.Faced with this situation,if the companies want their brands to be more powerful.They must adapt to the development trend of this particular era,and take good use of the social media to build the brand image through the mobile Internet and effective communication.Whether it is brand image design,brand marketing strategy,or brand integration and dissemination,in this Micro-era period,research for the brand behavior recognition could pushing society forward,and enhance the brand awareness and trust to the consumer,Increase their ability to fight with the business risk,then let the brand full of vitality,and limitless energy.