Research On The Design Of Heren Pearl Brand Image Improvement Based On Visual Narration

The continuous development of the information age has led to changes in people’s ways of thinking and aesthetic needs.Along with it,people’s living habits and ways of obtaining information have also changed.Therefore,people have begun to subjectify and visualize their choices in receiving information,while also expanding the fields involved in traditional brand visual design.Facing the new market environment and consumer group characteristics,brand visual enhancement is extremely important.In order to better understand the visual information and brand internality of the brand and better express the emotional communication in the brand information,this article connects the narrative with the brand through visual narrative performance,and gradually transmits brand concepts,emotions,cultural values,and other information to the consumer group through textual and visual interpretation,Innovative integration of brand and visual narrative.This paper takes the visual enhancement of Heren Pearl brand as the research object,and combines visual narrative theory for design research.It is divided into five chapters.The first part is a systematic review and study of the research background,domestic and international research status,explaining the purpose,significance,research methods,and innovative points of the study;The second part elaborates on the research theory and related concepts.The key division of relevant theories provides theoretical support for subsequent research and design practice.The third part conducts research and investigation on the Heren Pearl brand,which is the research object.Understand the brand overview,analyze the visual status of the brand and the visual image of similar brands,develop a questionnaire survey on the visual design of Heren Pearl brand,and conduct a survey on the brand’s promotion status on new media platforms,clarify the current problems and design needs of the brand,and conduct targeted in-depth research.The fourth part delves into the combination of theory and practice,strengthens the strategies and principles for visually enhancing the Heren Pearl brand,and provides design methods for the final practice.The fifth part integrates the principles and strategies from the research process into the specific design of the Heren Pearl brand,and completes the creative practice.This article explores a new approach to enhancing the visual design of Heren Pearl brand from the perspective of visual narrative,expanding the presentation of brand visual information in more forms.The youthful expression that injects internal thinking into the brand is an innovative combination of visual narrative theory applied to brand image,and also a new exploration.Through the visual design of the Heren Pearl brand,new design strategies and systematic design plans are proposed to provide new design ideas and application solutions for the brand’s visual design.