Research And Application Of Spreading Visual Image Of Brand In The Internet Era

With the accelerating process of globalization,the Internet information technology development at home and abroad continue to mature,people are more and more rely on the internet.Users can use a variety of mobile devices and convenient access to the various channels of brand information.The spread method and medium of brand image based on the Internet era have changed,and the traditional communication means,"single market" can not meet the brand competition needs in the massive network information environment.As a new media platform,the Internet has the irreplaceable advantages compared with traditional media platform.The new media based on Internet has gradually become the main way to promote the dissemination of brand visual image in modern enterprises,for the precise audience,interactive multi way communication,from the point and surface diffusion effect and other characteristics.In the trend,of transmission mode increasingly diversified the visual image of the brand communication also have higher requirements,and single level static visual image of the brand has not been able to meet the aesthetic needs of the user.The form of development,from two dimensional to multi-dimensional interaction,leading into the one-way balance,more focus on user experience rather than the practical functional transformation.The influence factors of successful enterprise brand management are elucidated,through analyzing the current domestic and foreign brand cases,from the aspects of design,brand positioning,multi forms of extension forms and interactive experience.It is useful to make the brand image of enterprises to adapt to the new media era of communication,to better promote the development of enterprises and enhance the brand value,meanwhile bring more innovative thinking to the era brand visual design.