Research On Dynamic Effect Application Design In Brand Visual Image

With the rapid development of Internet technology,media communication methods are constantly updated and iterated.In order to meet the needs of the times,brand visual image design urgently needs to think about visual presentation from different forms of expression,and choose brand visual image design that suits the needs of the times and the development of enterprises themselves.The thesis adopts the theories and methods of market research,feasibility analysis,relevant case enlightenment analysis,brand personality analysis and dynamic design principle,and analyzes the dynamic effect with the actual brand visual image design case of "Xingyue Culture",a creative company of game content.Dynamic brand visual image is not a denial and rejection of static brand visual image,but a necessary supplement while exerting its maximum effect.Compared with traditional static brand visual image,the blessing of dynamic design gives brand visual image more dimensional creativity and problem solving methods.Firstly,the paper studies the current situation at home and abroad and analyzes the development trend of brand visual image in the Internet age;Secondly,from the brand’s own situation and related case analysis,it makes a detailed evaluation of whether the brand visual image needs to apply dynamic design;Thirdly,according to the above analysis,the brand positioning,personality,dynamic design principles and methods are interpreted in detail;Finally,complete a set of brand visual image design in line with the tonality of the enterprise and add the corresponding dynamic design application.Through the detailed analysis and summary of the dynamic effect in brand visual image,It proves that dynamic design is of great value to the brand visual image design of game content creative companies,and looks forward to and summarizes the application of dynamic design in brand visual image,in order to further promote the development of brand visual image design.