Dynamic Innovation In Brand Visual Information Of Graphics

Turn on the TV, you can see wonderful dynamic sticker all TV channels, such as CCTV channel 9 records, and render abound change of blue cube, also can see by the dynamic graphic design all kinds of public service ads, such as news channel of "care for elderly family", "Chinese dream" and other series of civilization propaganda; Open a computer, you can see the picture of the web page circularly information, such as cat double tenth day by activity in each brand sale information, also can see the unique dynamic visual image, such as 58 city, tencent QQ. Open the phone, you can see all sorts of convenient life an APP as well as various brands of mobile client, such as sina weibo dynamic landing interface, cool music I open voice prompt, and search interface dynamic roll music series. Dynamic graphical figure appeared in various media with different purposes in succession, and present a rich and colorful visual effect, transmitting the information of simple and clear time sensitive data. Dynamic graphical appearance of the new things will offer new possibilities for visual way to convey information, will provide the new design of brand visual information innovation in breakthrough.The emergence of dynamic graphics, we obviously feel the brand visual information design of a new era. Dynamic graphic rich, not superficial fashion style,it has to do with the whole social economy, the transformation of science and technology, media and consumer culture has deep inner link, it as a new kind of design elements, design phenomenon worthy of attention and discussion. For the brand vision design, dynamic graphical research significance? What are the applications may dynamically graphic design? Dynamic graphics and graphics creative design in theory with or without associated? Brand logo in the design of dynamic dynamic graphics is how? Dynamic graphical applications for future innovation in what is the effect of brand visual information? We have entered a new media era, eyeball economy society, changes in the environment has a great impact on the contemporary brand visual information design, and the old words, the theory has been powerless, should look for new theoretical tools, design methods,theoretically, the study concluded that combining case analysis. These problems for domestic brand design theory and practice put forward new requirements, will also become a strong basis for designers and business operators practice.The purpose of this paper is to to the emergence of new media environment dynamic graphical as a starting point, explore the development history of dynamicgraphical analysis dynamic graphic design and graphic design is a professional research, comparison of dynamic graphics and graphic design, graphics, creative design, the relationship between combined with dynamic logo design inductive dynamic creative presentation of graphics in the brand logo design and the impact on the brand publicity. From the status quo of brand development and the era environment, consumer psychology’s point of view, analysis and inference brand visual information may be on new trends in the future. Dynamic graphical brand visual information in the future the possibility of innovation in application and application advantages of prediction is the core of this study.