| With the sustainable development of China’s film industry,it becomes more and more important to study the film exhibitions.Regarded as a film panorama,the film exhibition,with its greater art value,cultural significance as well as the commercial characters,has become a major part in global film trading,the film industry,the film information and institutions.As its cultural attributes guide the creation of film practice,it is established as a cultural mediation to promote the economic development and protect the cultural diversity.Therefor,the film exhibition can be used as an effective way to export our national culture and expand the international influence.This essay adopts the cases study.In this essay,taking Xining FIRST International Film Festival as the main research object,the development and the type situation of the mainland film as the background,the author will mainly analyses what the China’s independent images,young filmmakers’ characteristics and their current survival situations are like under the incubation mechanism.Theoretically,placing Xining FIRST International Film Festival in the relationship between film market and film culture,the author discusses some cultural innovated questions like how the national one becomes the world one and how to transform the world’s into our nation’s,and then analyses the relationship between film incubation and cultural production.Based on the hatching principle of film industry,this essay will present two parts—industry chains of film festival incubation and the film text—to analyse Xining FIRST International Film Festival.It will also analyse,from different aspects,the mainland film industry models under the fusion of globalization and localization,and will explore the potential impact of domestic films for the film development.This essay also adopts comparative study.Through comparing the competitive advantages of Xining FIRST International Film Festival with those of the well-known domestic film festival,the author finds that in the context of the film culture market research,the concept of independent films and the background of industry incubation are the significant dimensions in the film study.Considering the integrated factors such as geographic orientation,global cultural influence,the author thinks of Xining FIRST International Film Festival as an important incubator for the independent films and its creators in the mainland.Meanwhile,this film festival plays an essential role in promoting Chinese western film industry as well as disseminating the screen culture under the background of “the Belt and Road”,providing some valuable references for the diversified development of films. |