Study On The Core Competitiveness Of Physical Examination Center In Public Hospitals

With diseases occurring more in young ages and the improvement of material living standards,people pay more and more attention to their health and the demand for high-qualified services of physical examination and health management is growing fast.Enterprises and institutions also hope to provide employees with benefits through health examinations and thereby accurately grasp their physical conditions.At the same time,facing huge market profits and opportunities,medical institutions and private capitals have entered the industry of physical examination one after another,which intensified the industry competition.How to improve the core competitiveness and strive for more market share has become an important issue of development for all physical examination centers of public hospitals.As the longest-established and renowned professional physical examination institution in the province,the XY public hospital physical examination center has been committed to providing professional services of health examination or occupational physical examination for publics,enterprises and institutions since its establishment.It has accumulated more than 40 years' work experience of physical examination,which created huge social and economic benefits.To hold a competitive advantage in the physical examination market,examination centers of public hospitals,facing the increasingly fierce competition,need to keep their pace with the times and develope sound and efficient strategies.The study retrieved relevant researches on the current status of the physical examination industry and the core competitiveness of the examination centers both at home and abroad.Through questionnaires and surveys,the study collected the factors affecting the selection of physical examination institutions by individuals and corperations that have recently received the service and obtained core competitivgeness indicators through weight assignment.Among all the factors,brand,price,professionalism,authoritativeness and service determine the core competitiveness of the examination centers.Then,being scored by experts,the study identified the core competitiveness of the XY public hospital examination center is quality,professionalism,authoritativeness,brand,facility and service,however,the considerable high price for examinations weakens its competitiveness over other institutes.Therefore,centering on the price for examinations,the study proposed strategies to improve the core competitiveness of XY public hospitalexamination center.The proposal included brand loyalty improvement,mid-to-high-end examination demand matching,innovative marketing strategy,flexible and low-cost operation,and membership implement to strengthen the core competitiveness of the XY public hospital examination center,to strive for a larger market share,and to secure a sustainable development in the physical examination market.