YT General Hospital Physical Examination Center Competitive Strategy Research

YT General Hospital Medical Center after years of development,has been the acquisition of advanced medical equipment and tools,and the introduction of advanced management concepts,strengthen the oil field general hospital medical center service level and capacity.With the promotion of Puyang City medical service technology,major hospitals have set up a professional medical center,so the competitiveness of medical center is more and more big,General Hospital of YT is facing fierce competition in the medical service market,an urgent need to develop complete and sound competitive strategy.Firstly,the paper analyzes the competition situation of the medical examination center of the General Hospital of oil field in detail,introduces the theory and the analysis tool of the competition strategy,and summarizes the research status quo of the competition strategy.Secondly,the tools,such as PEST analysis of the YT hospital medical industry macro environment,summarizes the medical industry competition situation and its critical success factors,focusing on the YT hospital resources effectively,five-star resources and management capacity,and the use of SWOT analysis of the YT hospital medical business internal strengths,weaknesses and external opportunities,threats.Then the according to the results of YT hospital competition situation analysis,according to the hospital medical service,medical products,talent team,information system were poor dissimilation strategy design,in order to highlight the YT hospital medical service personalized,customized and diversified,for physical examination personnel selection,to further enhance the YT hospital service ability and level.In the end,the thesis gives the YT hospital implementation of the safeguard measures of the competitive strategy,introduces data mining technology in the hospital physical examination information system and effective decision-making information and knowledge mining from and reshape hospital service culture,improving service level,YT hospital medical resources integration,implementation of diversification of medical product design,to system,emotional ability and cultivate echelon of HR team,fundamentally improved YT hospital medical service level,has an important role and significance.YT hospitals after the implementation of competitive strategy,and actively organize human resources management department,financial management department,and medical center and each of the key sections of the manpower,material and financial resources,optimize the allocation of resources and service processes,improved the examination accuracy and improve the satisfaction of medical personnel,to further enhance the YT hospital check-up competitiveness.