Competitive Strategy Research Of The Physical Examination Center Of The Armed Police Force Inner Mongolia Corps Hospital

With the gradual deepening of economic development and health carereform, health care costs as the people's growing health needs increase. Physicalexamination and health management services have emerged as the people toreduce health care costs, to meet the health needs of the nascent industry, healthexamination center under the private capital development, have the rapiddevelopment momentum, and get a good economic and social effects. HospitalHealth Examination Center, followed by failure as well as the development ofprivate health examination center, but there have been difficulties, progress is farbehind the private medical center.In this paper, case study-based, People's Armed Police Corps HospitalMedical Center of Inner Mongolia as an example, through the PEST analysis,Porter's five forces analysis, SWOT analysis, to assess the status of medicalcenters, to explore its strategic management, and the use of the differencecompetitive strategy, implementation of the strategy propose adjustments,gradually to improve the quality of service and establish competitive advantage.This article will provide a healthy development center reference case, also to makea preliminary study in the process of research on the relationship between hospitalsand hospital health examination center, will have a certain reference on thedevelopment of the hospital.