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Cultivation And Promotion Of The Core Competitiveness Of Enterprise Hospital

Posted on:2009-07-20Degree:MasterType:Thesis
Country:ChinaCandidate:L B SongFull Text:PDF
GTID:2204360245982131Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the gradual establishment and perfection of Chinese Social Economic system, especially with the gradual opening of the medical service market after China entering WTO, the hospital transited from the planning economy to market economy. The medical service market are sutting up. The competition,as the inevitable product of the market economy, led into the health fields, is becoming more and more intense . It's the important point of this paper to solve the new problem as how to deal with the new condition in the new period and solve the new problem to strengthen the management of public hospital and raise the self competition to adapt to the market economic development. The viewpoint of this paper is that to construct the hospita development strategy based on core competence is the key point of the hospital to obtain superior in the medical service market.At first this paper give up the concept of hospital core competence based on the theory of core competence and the developing state of our public hospital especially the hospital of working-plant. At the same time, this paper illustrate the construction and the speciallization of the core competence. Secondly, based on the key facts of the core competence, this paper raise the recognisation and caltivation method of the core competence Thirdly this paper give up the analising and making process of hospital developing strategy. Finelly, making the method raised in this paper being used in the analysis and establishment of LUOTONG hospital, a hospital of working-plant and raising the suggestion based on the core competence strategy of the hospital of working-plant.The paper made the core competence as the leadership and try to make the research on the hospital core competence theory and practice, which making the further analysis according to the real example and which may be meaningful to the practice.
Keywords/Search Tags:hospital of working-plant, core competence, cultivation, promotion
PDF Full Text Request
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