A Strategic Study On The Regulation Of China's Mobile Health APP

With the development of wireless and Internet technologies,mobile health,as a new industry has become a hot topic of common concern in China and even in the world of academia and industry.While providing people with convenient,economical health consultation and treatment services,due to lack of relevant policies,regulations and technical guarantee mechanism,the mobile health APP market is now disordered and the services provided varies greatly,causing a lot of negative phenomena and consequences.Mobile health industry is relatively sensitive and highly specialized field,concerning not only the economic development but also the physical and mental health and security of people.Since mobile medical APP possibly cause serious and irreversible damage,which in turn do harm to the social harmony;the regulation and supervision of mobile health APPs should be cared by both the government and society.Since now the literature related to mobile health management is limited,this paper tries to find the key and difficult parts of health APP supervision through the analysis of the chaotic mobile medical field;and proposes a pragmatic regulatory model for mobile health by ways of interviews and investigation to the industry,as well as the literature study of relevant industries.As a 10-year practitioner in Chinese medical field which now go through industrial upgrading and innovation,the author participated in the development and operation of mobile medical APP,witnessed the ups and downs in the process of mobile health development.The mobile medical industry,while maintaining a growth of innovation and integration,should be given a rational regulation and supervision which otherwise can not be overmuch to decrease the vitality of the market,as well as the enthusiasm and motivation of new media participator.