Research On The Development Status Of Chinese Medical Health Mobile Applications From The Perspective Of Health Communication

Objective With the sustainable development of the industry of “Internet+Health Care”,emerging mobile applications related with medical treatment and health care are changing the traditional diagnosis and treatment method.This thesis presented a dialectical and objective view of current mobile health care industry's development condition,and discussed the integrated development model and the development prospect of ecological industry chain of health care,with mobile health applications,which are products of the combination of health communication and new media,as the point of penetration.This thesis breaks through the barrier between the traditional health industry and the new mobile health industry.Methods This thesis used a comprehensive analysis method,including qualitative analysis and quantitative analysis,chose theses that are related with health communication of the last ten years as the theoretical basis,and studied the development history,current condition and existing problems of the health communication discipline at home and abroad.This thesis also used case study method,content analysis method and investigation analysis method to research deeply into the project,and got the development condition and target audiences' using condition of mobile health care applications.Representative applications with a high user coverage are selected as the object of study,and their communication modes,profit models,and existing problems are analyzed.This thesis discussed common points and specialties of high quality products in mobile health care industry,classified collected application data,and conducted product analysis on various aspects,such as special functions,contents,financing condition,etc.Results The concept of health communication can be traced back to early 1970 s.Domestic Internet health care began at the year of 2014.Many health care applications,such as “We Doctor”,“Chunyuyisheng”,“Xingshulin”,etc.,appeared,and are gradually accepted by target audiences.Authoritative data shows that the market scale of domestic Internet health care reached 11.4 billion in 2014,and the market scale was 15.73 billion in 2015,with a growth rate of 37.98%.The expected user number in 2017 is 0.36 billion.Most health care mobile platforms have not found better profit models other than several profit methods.Currently,although domestic mobile health care market is considered as the market of Blue Ocean Strategy,it is not a open industry in China.Problems like low marketization degree,immature technology and others make it hard for third party developers to really enter the health care industry.Conclusion The mobile health care market in China has a broad prospect and huge increasing space.Considering the tendency of “Internet+Health Care”,national and local governments have a positive attitude towards the development of mobile health care industry,and the support condition of social capital is also improving.There are seven profitable models in the global mobile health care market,so domestic market may refer to these models and find out a development method that suits China.Through strengthening the cooperation between online platforms and offline medical service,combining wearable devices,grasping the vertical functional segmentation,establishing Internet hospitals,collecting health care big data,and building residents' medical files,the barrier of health care mobile applications(APP)can be broken.