Research On The Development Strategy Of Z Hospital Under The Background Of Public Hospital Reform

The reform of public hospitals is the focus and difficulty of the medical system reform.Under the background of the current reform of public hospitals,the development of public hospitals is facing unprecedented opportunities as well as threats and challenges.The reform of public hospitals has put forward new requirements for the development of public hospitals,and the internal and external environment of public hospitals has also undergone profound changes.Facing the increasingly complex medical environment and fierce competition in the medical market,how to continuously improve their own medical and health service level and core competitiveness is a problem that public hospitals must face.As a public hospital,Z hospital is facing the dual pressure of the reform and development of public hospitals.How to actively integrate the reform and seek development in the reform of public hospitals requires strategic thinking.In the process of development,it is necessary to take the initiative to integrate into the overall situation of national medical reform development,pay attention to the changes of internal and external environment,make use of external opportunities to give play to internal advantages,resolve external threats and internal disadvantages that hinder development,study,formulate and implement the development strategic goals of the hospital,and promote the sustainable and healthy development of the hospital.Under the background of public hospital reform and the purpose of promoting the development of Z hospital,this paper takes Z hospital as the research object to carry out the research.First of all,this paper introduces the research background and significance,domestic and foreign research status,sorted out the public service and strategic management theory,for the paper to lay a theoretical foundation.Secondly,by analyzing the internal and external environment of Z hospital,the opportunities,threats,advantages and disadvantages faced by the hospital are summarized,and the development strategicobjectives of the hospital are formulated according to the analysis.Finally,according to the development goal of Z hospital,the strategy implementation and safeguard measures are given.Surrounding the development strategic target,Z hospital should actively strive for safeguard measures of the reform of government public hospital,to seize the opportunity to complete the relocation,strengthen team construction and talent cultivation,talent team using the "junior coalition" platform to raise the level of medical technology and quality,giving full play to the advantages of special medical for brand building,expanding health market share,the hospital building into a distinctive,influential in the province,the service level of modernization of leading in the area of the hospital.This paper hopes to provide a reference for the reform and development of Z hospital and other public hospitals to improve their competitiveness and seek development through the research and discussion on the development of Z hospital under the background of public hospital reform.