A Study On The Communication Of Traditional Chinese Medicine Culture Under The Perspective Of “The Belt And Road”

Traditional Chinese medicine culture is an important part of excellent traditional Chinese culture,also as the Key to opening the Treasure of Chinese Culture.As the main carrier of the spread of Chinese culture,the spread of traditional Chinese medicine culture should not only focus on the correct theoretical origin and ensure the impartiality of the study of traditional Chinese medicine culture,but also have a vertical and horizontal order,grasp the correct path and direction of the spread in its actual development process.For this purpose,continue to expand the breadth and depth of cultural transmission of TCM,attaches great importance to the communication and interaction of cultural and "the Belt And Road ".This is not only beneficial to set up good international image,promote cultural exchanges and integration along,promote the friendly exchanges between people from different countries,and enlarge the influence of Chinese culture,and also make outstanding contributions to expand the influence of Chinese culture,the development of cultural diversity,the construction of "the Belt And Road " and the improvement of national cultural soft power.This article mainly includes four parts.The first part defines the connotation of “the Belt and Road ” and the concepts of Chinese medicine culture.Revealing the relationship between "the Belt and Road " and TCM cultural.Explore the theoretical basis and sources of TCM cultural communication,including the cultural theory of Marxist writers,the Chinese Communist Party's TCM culture theory,cross-cultural communication theory and cultural globalization theory.The second part is the necessity and possibility of TCM culture communication from the perspective of "the Belt And Road ".Points out that thethe spread of TCM cultural in "the Belt And Road " play an important role in enhance China's international influence,promote TCM industry development,promote cultural soft power of traditional Chinese medicine.At the same time,the historical foundation of the ancient Silk Road,the construction of "the Belt And Road " Promoting and the advantages of Chinese medicine culture provide an opportunities for communication.Solve the problem of why Chinese medicine culture can be spread.The third part is the opportunity and challenge of TCM culture communication from the perspective of "the Belt And Road".It is suggested that the spread of TCM culture should seize the opportunity of the TCM development in China,make good use of the good communication environment which provided by "the Belt And Road ",and promote TCM culture communication and influence by developing cultural industry and cultural trade.At the same time,it is also necessary to clearly understand that the impact of modern medicine on traditional Chinese medicine,the soft power of traditional Chinese medicine culture is not strong,the demand for translation of traditional Chinese medicine culture.And the complex communication environment of "the Belt And Road " are also need to be resolved.The fourth part is the countermeasure and suggestion of TCM culture communication from the perspective of "the Belt And Road ".From different perspectives,experience and platform to consolidate the foundation of Chinese medicine culture communication,such as strengthen the propaganda of traditional Chinese medicine culture,enhance the sense of cultural identity;promote the construction of standardization of traditional Chinese medicine to break the barriers of communication;promote Chinese medicine education and inheritance,cultivate talents of traditional Chinese medicine;improve the construction of communication platform,build overseas communication centers;build risk mechanism of traditional Chinese medicine culture dissemination to speed up the process of dissemination.