Research On The Mode Of Food And Drug Information Dissemination In Zhejiang Province

In recent years,due to the occurrence of food and drug safety accidents,the public's trust in the regulatory authorities has been declining.In order to restore public trust and gain public support for food and drug regulatory work,this paper explore a scientific,accurate,timely and efficient way to release food and drug information for Zhejiang Food and Drug Administration.This paper investigates the public demand for food and drug information in Zhejiang Province and the evaluation of the status of information disclosure in food and drug regulatory authorities in Zhejiang Province by means of questionnaires.SPSS and EXCEL are used to statistically analyze the data.The lack of the information dissemination of food and drug regulatory authorities in Zhejiang Province is:1.Regulatory websites have not become the main channel for information dissemination:the local public are generally less concerned about the websites of food and drug regulatory authorities at all levels in Zhejiang Province2.Information is not rich in the form of release:the regulatory authorities release the text of information,and the content is professional,boring,low reference value for the general public;3.Regulatory authorities do not match the information disclosure with the public demand:the channels for the public to access information are not rich and the targeting is not strong,resulting in low efficiency of communication and no obvious effect.4.The communication channel is not targeted:the lack of public demand for regulatory information disclosure and release of the public side,and the public demand is not high degree of fit;5.The communication effect is not satisfactory.The interactive communication between food and drug regulatory authorities and the public mainly relies on the online interactive platform.The limitations are large and the online interactive communication effect is not satisfactory.After analyzing the legal system,the scope,content,form,approach and interactive communication of food and drug information dissemination both at home and abroad,this paper gives suggestions practically for the information dissemination of food and drug regulatory authorities in Zhejiang Province:1.Transform the thinking of food and drug transmission,guide and gradually establish the dominance of food and drug regulatory authorities at all levels in the province in the dissemination of food and drug information,and shape the credibility of the government;2.To enrich the manifestation of food and drug information,introduce audio-visual,video and other form which public like to spread food and drug information;3.According to different audience needs,targeted selection of information dissemination channels,content,and even language,effectively improve the efficiency of the dissemination of food and drug information;4.Establish and improve food and drug information feedback mechanism,through the free service hotline,or regular questionnaires to conduct feedback surveys,and carry out regular assessment.