Research On Creative Design Of Tourism Commodities For Ethnic Minorities In Sichuan For Poverty Alleviation

The minority areas in Sichuan Province are rich in natural and human resources,and the minority poverty-stricken areas are the main poverty-stricken areas in Sichuan Province.Under the background of today's integration of culture and tourism,the development of characteristic tourism commodities with ethnic culture as the core can not only drive the local economic development according to local conditions,but also have important significance for the inheritance and protection of traditional ethnic culture.Based on the relevant policies of poverty alleviation design,focusing on the feasibility and efficiency of creative design of tourism commodities in poverty alleviation in Sichuan Ethnic minority areas,this paper studies the design methods and sustainable industrial chain path of creative design of tourism commodities that keep pace with the times,and explores the rapidity and long-term effect of poverty alleviation of tourism commodities,so as to achieve the sound cycle development of poverty alleviation.First of all,starting from the poverty situation and poverty alleviation situation in Sichuan Ethnic minority areas,Liangshan Prefecture of Sichuan Province is determined as the important region of this study.Secondly,the definition,classification and characteristics of ethnic tourism commodities are analyzed,and the breakthrough of the combination of ethnic tourism commodities and poverty alleviation design is found based on the development trend of ethnic tourism commodities and the actual situation of tourism commodities in Sichuan Ethnic minority areas.Then,through the case analysis,we get the experience obstacles of the transformation of ethnic minority's skills into tourism commodities and the realization of poverty alleviation function.In this regard,we use user interviews,questionnaires,situation construction and other methods to analyze the stakeholders,focusing on the analysis of the characteristics and needs of ethnic cultural audiences and poverty alleviation objects.Finally,according to the content of the previous research,this paper puts forward the evaluation model and principles of the creative design of ethnic tourism commodities under the guidance of poverty alleviation,and explores the effective ways of the creative design of ethnic tourism commodities from the four aspects of participation mode,creative design of ethnic tourism commodities,construction of industrial chain,marketing and brand,starting from the performance level of participation mode and culture in the products,and puts forward that Creative design path of ethnic tourism products.The research shows that the creative design and development of ethnic tourism commodities and the construction of its industrial chain need to take the skills of the poverty alleviation objects as the starting point,gradually expand other capabilities,effectively promote the development of the local economy,and achieve the "hematopoiesis" positive cycle development of poverty alleviation,which is one of the key ways to get rid of poverty and run for health.Taking Liangshan Yi Autonomous Prefecture of Sichuan Province as the research object of design,through combing and analyzing the local tourism development and ethnic culture,this paper explores the opportunity of the creative design and development of ethnic tourism commodities in Liangshan Yi Autonomous Prefecture.With the combination of fire culture of Yi and traditional embroidery technology of Yi as the target cultural resources,it pays close attention to the survival source and demand of poverty alleviation objects,and combines the current culture and tourism integration Under the background of consumer market,innovative design is expected to provide new ideas for the creative design and development of tourism products in the majority of ethnic minority areas.