Research On The Influencing Factors Of Strategic Transformation Of China's Listed Home Appliance Manufacturing Enterprises

The enterprise environment is complex and changeable,and its growth is a dynamic process of making decisions based on continuous changes in the external environment.In order to obtain or maintain a long-term competitive advantage and achieve sustainable development goals,enterprises will continuously update their original strategic logic and framework.Nowadays,with the rapid development of Internet and economic globalization,enterprises should focus on improving the ability to recognize changes in the external environment of enterprises.At the same time,we will assess the current status of production and management and actively promote the implementation of strategic transformation.The academic community has made a lot of achievements in the research of strategic transformation,but there is almost no research from the perspective of platform.In the past,strategic transformation research often pays more attention to the relationship between strategic transformation and corporate performance.Therefore,this paper selects the specific industry-home appliance manufacturing industry to explore the impact of internal and external environment on strategic transformation.This paper mainly uses a combination of qualitative research and quantitative research.The full text is divided into five parts.The first part puts forward the research background and explains the purpose and significance of the research,and summarizes the related literature.The second chapter first defines the platform and strategic transformation,and introduces the theoretical basis of this paper.The third chapter analyzes the status and challenges of the development of China's home appliance manufacturing enterprises.Based on the dynamic capability theory and resource dependence theory,the strategic group is used to measure the strategic transformation,and the external factors and internal factors affecting the strategic transformation of China's Listed home appliance manufacturing enterprises are analyzed.The key indicators are sorted out and corresponding research hypotheses are put forward.The fourth chapter adopts a quantitative research method,selected the Shanghai and Shenzhen A-share home appliance listed companies through the website designated by the China Securities Regulatory Commission,Juchao Information Network,Sina Finance and other channels.From the year to 2017,the relevant financial data was used as the research object.Descriptive statistics,factor analysis,correlation analysis and logistic regression analysis were performed using Excell2010 and SPSS22.The empirical research results show that China's home appliance manufacturing enterprises are divided into five strategic groups.During the research period,38 of the 49 sample companies have undergone strategic transformation,accounting for 77.56%.Through the binomial logistic regression analysis,it was found that the industry density and macroeconomic environment can promote the strategic transformation of enterprises.When the number of institutions in the industry increases to a certain extent,it will promote the strategic transformation of enterprises.In addition,a good macroeconomic environment will make enterprises more Confidence;human resources play a positive role in the strategic transformation of enterprises;the fixed assets do not pass the significance test,which means that fixed assets will promote the strategic transformation of enterprises.At the same time,intangible resources have passed the significance test.It means that the more intangible resources are,the less likely the enterprise strategic transformation is;the good historical performance will hinder the strategic transformation of the enterprise;the enterprise management efficiency and core competence have passed the significant test,which indicates that the weaker the core competence of the enterprise,the more efficient the management high,companies will be more likely to consider strategic transformation.At the end of the article,the conclusions of the article are sorted out,and some practical inspirations are put forward.At the same time,the limitations and research prospects of this paper are illustrated.