Research On The Design Method Of Traditional Handicraft And Cultural Creation Under The Theory Of Culturaexpression

The detailed theoretical model of cultural representation theory was summarized by Douglas B.Holt and Douglas Cameron after years of trial and error.It was published in "Cultural strategy:Using Proposed in the book innovative ideologies to build breakthrough brands.This theory proposes to start with contemporary people’s ideology to carry out cultural design innovation,resonate with consumers’ cognition to gain consumer identity,and finally occupy a larger consumer market.The idea of this concept subverts traditional market innovation.Concept.Many companies.in trouble in the world have rejuvenated their vitality by introducing the theory of cultural expression and successfully opened up the consumer market.The successful practice of cultural expression theory not only enables enterprises to adapt to the progress of the times and better survive and develop,but also brings huge economic benefits to society,promotes social changes,and promotes social innovation and development.As intangible cultural heritage,many precious traditional handicrafts in our country are facing the dilemma of "how to better inherit and develop" in today’s fast-developing society.In the context of the fan economy,many traditional handicraft industries are trying to inherit and innovate from the perspective of cultural and creative design,but due to the lack of complete theoretical guidance,some traditional handicraft innovations have failed.This research attempts to implant cultural expression theory into traditional handicraft and cultural creative design,and tries to make the ideology contained in traditional handicraft cultural and creative design works resonate with contemporary consumers to gain recognition,which is the inheritance and recognition of traditional handicraft in the era of fan economy.Development brings vitality.The development of the country and the changes in the social environment have caused contemporary consumers to pay more attention to spiritual needs,and will pay more attention to things that can produce emotional communication with themselves.The theory of cultural expression emphasizes the grasp of contemporary consumer ideology Through this step,it can help build an emotional exchange between traditional handicrafts,cultural and creative works and consumers.At the same time,based on the premise of the inheritance and development of traditional handicrafts in contemporary society,the cultural expression theory can make it easier for contemporary consumers to understand and accept the culture expressed by traditional handicrafts,cultural and creative design works by extracting and fusing the truly meaningful cultural codes.Connotation.In general,the application of the theory of expression can effectively promote the dissemination of cultural connotations of traditional handicrafts,cultural and creative design works,and enable consumers to better understand the cultural connotations of traditional handicrafts.This article uses the literature search method to research and sort out the concept of cultural expression theory,and talks about the role of cultural expression theory from the perspective of traditional handicraft cultural creation design.Use the field survey method to conduct on-site inspections of the current existing traditional handicrafts,and to understand and analyze their current situation.From the perspective of cultural expression theory,we analyze traditional handicrafts and creative design works,and find that they have the following phenomena in the development of contemporary society:(1)The ideology of contemporary traditional handicrafts makers has not changed with the development of society,(2)modern Unreasonable use of elements and other issues.Use case analysis to bring in actual cases,collect and sort out the practical experience of traditional handicraft creative design under cultural expression theory,explore the feasibility of cultural expression theory implanting traditional handicraft cultural creative design,and use comparative induction to construct cultural expression theory Under the traditional handicraft design model and design procedure method.Finally,this method is preliminarily verified with personal design practice.