Research On Cultural Creative Product Design Based On Zibo Traditional Culture

Cultural and creative products,referred to as cultural and creative products,are composed of the three elements of "culture","creative" and "products",that is,based on culture,and through creative means,design products with use value,spiritual value,and cultural value.The tide of cultural and creative industries has swept the globe.China has a vast territory and a vast and profound culture.After thousands of years of development,different regions have gradually formed unique regional cultures,which are different in ecology,folk customs,traditions,and habits.Different cultures can show different art forms,bring cultural foundation and creative ideas to the design of cultural creative products,so they are unique in the development trend of cultural creative industries.At present,the country vigorously advocates the development of cultural and creative industries.Some regions,including the Palace Museum,have reviewed the situation and successfully explored the design of cultural and creative products.Other regions have gradually realized that integrating traditional culture into cultural and creative product design can not only change traditional culture.The single way of expression can also enrich the cultural connotation of cultural and creative products,and the development of cultural and creative products with regional characteristics can promote the development of regional cultural industries and improve economic efficiency and social influence.Zibo,as the birthplace of Qi culture and the origin of world football,has a long history and culture.The rich cultural resources created by the people of Zibo in the long history of development are an integral part of the traditional culture of the Chinese nation.Quickly,Zibo people want to jump out of the "stubborn self-confidence",introduce Zibo's cultural characteristics into the trend of the times,and advance with the times to develop a road of cultural and creative development with unique Zibo characteristics.This topic summarizes culture and traditional culture,and then Introduce Zibo traditional culture,talk about how to treat Chinese traditional culture,analyze the current development status of domestic cultural industry,study the definition,classification and innovation factors of cultural creative products,organize the traditional cultural elements of Zibo and refine them into art symbols.The method investigates people's understanding of Zibo's traditional culture and the demand for cultural creative products,and based on the results of the questionnaire,the design theme-Liao Zhai Culture,is researched on the design of cultural creative products around Liao Zhai culture,transforming Zibo's cultural advantages into industrial advantages.