Exploration Of Creative Design Based On Traditional Chinese Medical Culture

In recent years,the gradual development of cultural and creative design has become one of the important strategies to promote the national economy,and cultural and creative design needs to be based on culture.China’s history,geography,local conditions,customs,traditional customs,literature and art and other traditional resources are rich,cultural and creative products designed with traditional culture are competing.Chinese traditional medical culture is an important part of Chinese traditional culture.Through the analysis and research on the cultural and creative design based on traditional culture,this paper provides a reference for the practice of how to use the cultural resources of traditional Chinese medicine to realize the cultural and creative products of traditional Chinese medicine enterprises.Finally,this paper selects the common sense knowledge of Chinese traditional medical culture as the choice of the design meeting point to realize the practicability,universality and particularity of cultural and creative design products,and provides a basis for the practice of cultural and creative design from the perspective of Chinese traditional medical culture.Cultural and creative design can be used not only as a product but also as a symbol of cultural communication.This paper firstly studies and analyzes the application of traditional culture in cultural and creative design,and has a basic understanding of the origin,development and nature of cultural and creative design.Secondly,through the investigation and analysis of cultural and creative design cases related to traditional culture at home and abroad,the paper summarizes the expression forms and characteristics of traditional culture applied in cultural and creative design,and initially provides theoretical basis and practical experience for cultural and creative design based on traditional Chinese medical culture.Finally in the selected information related to traditional Chinese medicine culture,to avoid medical professional mistakes,limit the choice of design points to the common-sense ideas in TCM,from the perspective of text and design practical,choose traditional Chinese medicine culture related to daily life common sense,around the origin of traditional Chinese medicine culture background,the literature research analysis,looking for design of PM.Finally,the cultural and creative design products will be implemented in Shandong traditional Chinese medicine enterprises "Hongjitang",the cultural and creative design will be implemented in traditional Chinese medicine enterprises,effectively realize the cultural dissemination of cultural and creative design value and create the value of enterprise economic benefits.