Research On The Design Of Tourist Commodities Based On The Cultural Background Of Yin Ruins In Anyang

In recent years,tourism shopping has become a popular trend of social consumption.Tourists will continue to buy in the process of tourism.In the past,most of the tourists bought local food products,traditional handicrafts and some small souvenirs in the scenic spot.However,the demands of current tourists for the historical and cultural connotation of the scenic spot are also increasing,hoping to be able to meet the needs of tourists Get good feedback from products.Yinxu cultural relics scenic spot is located in Anyang City,Henan Province.As the capital of the late Shang Dynasty,it has a history of more than 3300 years.Listed as a world cultural heritage.The bronze ware civilization,oracle bone culture and developed handicraft arts in Yinxu have brought vitality to the development of tourism.However,relying on such rich cultural connotation,the development of tourism commodities in Yinxu area is not optimistic.The homogenization of products is very serious,the quality is rough,and there is no creativity.Such tourism commodities are difficult to arouse tourists' interest in the culture of the scenic spot,and it is difficult to arouse tourists' interest in the culture of the scenic spot It is difficult to meet the tourists' emotional demands for cultural connotation and bear the tourists' sense of identity for the scenic spot culture.Therefore,the backward design and development of tourism commodities need to be solved as soon as possible.In order to have a deeper understanding of Yin Ruins culture,the author has made a visit to the sites of Yin Ruins scenic area in Anyang,consulted a large number of relevant documents on the Internet,and has a deeper understanding of the tourists with the characteristics of Yin Ruins culture.This paper digs the cultural resources of Yinxu,combs and extracts the design elements of Yinxu culture,sorts out the design principles and design methods on the basis of the theoretical research on the tourism commodities in the scenic spots of ruins,and designs the design that can reflect the culture of Yinxu,has the characteristics of regional culture,artistic aesthetics,innovation and portability,is close to the needs of people's life and practical life Finally,through the design practice of cultural tourism commodities in Yinxu,the scientific and feasibility of the design theory is verified,which provides a new design method for cultural tourism commodities of sites.It provides reference for the design and development of cultural tourism commodities in Yinxu.