Based On The Tianjin Culture Tourism Mark Product Design Development And Analysis

Now, China’s economy has entered into the golden age of rapid development, and as a smokeless of tourism industry is becoming a strong traction. Tourism is a strong correlation industry, as the important link chain of tourism memorial products; it has to contain the huge economic potential and cultural connotation, to promote the development of cultural prosperity and to strengthen the spread of the regional culture and communication.As China’s only port "double twins" Tianjin has rich tourism resources, and was designated’China economic third growth pole" of the Tianjin binhai new area is to contain the great tourism potential, included with the demand of tourism memorial products also more and more. Along with the continuous improvement of the urban construction, the rapid development of the tourism memorial products, Tourism is to commemorate the related problems in product design and development of increasingly highlight, rapid contradiction from development of tourism industry and tourism memorial products. So travel to commemorate the innovation of product design and development become a realistic problem to be solved and the research and theoretical issues. Memorial for tourism product design and development, especially from the perspective of cultural connotation and the memory of the product design research analysis is rarely.This article is based on the research status of lack of through the analysis of the tourism economy background and the related literature revfew, Literature collection, market research, case analysis research methods, such as integrated research train of thought, Starting from the review of tourism culture and tourism memorial products, aims to understand the cultural connotation of tourism products. First describe the classification and characteristics of the memorial products, the culture of Tianjin tourism resources development situation and future planning. Secondly through market research, the consumers to purchase the psychology and behavior, marketing strategy and existing problems; Combined with the memorial meaning, function and packaging of product form design research, found that memory product development contradictions. Finally find a government as the guidance, universities education is complementary, the combination of traditional techniques and modern science and technology, Fusion of culture creative industry, create belong to local brand mark products, at the same time put forward experiential consumption and series product design, Finally as the project summary and outlook, hoping to provide some new ideas of Tianjin tourism memorial product.