Illustration Design Of 24 Solar Terms And Its Application In Cultural And Creative Products

Ancient China was an agricultural society,and the "24 solar terms" was a calendar set up by the ancient working people to guide agricultural activities.It is the crystallization of the wisdom of the ancients and the cultural treasure with strong national characteristics.In the context of rapid development of commodity economy,traditional folk culture also ushered in unprecedented challenges and opportunities.As a part of Chinese traditional folk culture,the 24 solar terms still play an important role in modern life.Therefore,it is of practical significance and broad development prospect to study the 24 solar terms culture and combine it with cultural and creative products.Today,with the global digitalization and commercialization,illustration art is popularized with its unique visual communication form.In order to make the 24 solar terms serve the public in a new way,this topic will carry out the design of 24 solar terms graphics through illustration,realize the modernization transformation of traditional cultural language,and make a detailed analysis of the specific examples of the combination of solar terms illustration and cultural and creative products.Finally,with the help of the design of 24 solar terms gifts and their derivatives,the solar terms will be better improved to be recognized by the public.The creativity of the gifts of the 24 solar terms is based on the cultural tradition of reciprocity in China,which aims to make the 24 solar terms culture warm up,embody the cultural and commercial value of 24 solar terms,arouse the national pride in the heart of the people,and realize the protection and inheritance of 24 solar terms culture through the combination of illustration,culture and commodity.