Strategy And Research On Competitiveness Improvement Of Y Shipping Company

With the rapid development of economy,the trend of globalization is becoming more and more obvious,and the competition among enterprises is becoming more and more global.In the shipping market,the contradiction between the increasing capacity and the tightening demand intensifies,and the small profit makes the market environment of shipping enterprises more severe.In this form,enhancing the competitiveness of shipping enterprises is of great significance for enteprises to cope with market competition and enhance their strength.The competitiveness of shipping enterprises refers to the ability of survival and development embodied in the market competition.As the core participant in the international shipping market,the level of competitiveness of shipping enterprises has a great impact on the development of shipping industry and the overall level of trade market development.This paper makes an analysis and Research on the competitiveness of shipping enterprises,and promotes the competitiveness of shipping enterprises and strengthens the management level.It is of great value to increase economic benefits.Y Shipping Company is a medium-sized shipping company in Yantai,which has a good market performance in the use of routes and freight forwarders,With the intensification of market eompetition,Y shipping eompany is also facing more severe competition in business operation.Based on this background,this paper studies the competitiveness evaluation of Y shipping company.Firstly,the relevant literature and theory of shipping company competitiveness are introduced.Secondly,the current business situation of Y shipping company is analyzed,and its competitive situation is sorted out.on this basis,this paper analyses the extermal environment of Y shipping company's competitiveness,uses SWOT analysis to analyze its strengths,weaknesses and opportunities and threats,establishes the basic model of Y shipping company's competitiveness evaluation,and selects quantitative and qualitative indicators to evaluate its competitiveness level.Analytic hierarchy process(AHP)is used to calculate the weight of indicators,and fuzzy comprehensive evaluation is used to analyze the competitiveness level of all aspects.On the basis of the results of competitiveness evaluation,this paper analyses the problems existing in the current competition of Y shipping company,and puts forward corresponding solutions.It proposes to enhance the competitiveness of Y shipping company from five perspectives:business operation,resource co-ordination,service quality,internal management and risk control,with a view to improving the competitiveness level of Y shipping company in the future market performance.For some useful reference.