Research On The Choice Of Social Responsibility Behavior Of Construction Enterprises And The Coordinative Development With Enterprise Performance

At present,construction enterprises are not satisfactory in achieving the goals of environmental protection,safety,promoting equity and socio-economic development.Construction projects have the characteristics of long construction cycle,numerous stakeholders and significant economic and social impact,which make construction enterprises pay more attention to the effect of social responsibility.The ecological impact and environmental impact of the Three Gorges Project as well as many problems in green construction,environmental protection,ecological balance and immigration show that the lack of social responsibility of some construction projects has led to serious social problems.Especially in the rapid development of globalization,enterprises are facing increasingly fierce competition,and their internal and external living environment is becoming increasingly severe.This will intensify the relationship between the cost of fulfilling social responsibility and corporate income,which is already relatively fragile for enterprises,for different institutional countries with large cultural gap and administrative distance,enterprises are less likely to seriously fulfill their social responsibility.How to ensure the construction enterprises to fulfill their social responsibilities correctly and comprehensively,so as to bring into play their long-term and wide-ranging joint and several benefits,is an urgent research topic to be solved.Firstly,this paper studies the classification of social responsibility behavior of construction enterprises from the perspective of process.From the literature at home and abroad,the analysis model of social responsibility behavior based on process perspective can better reflect the internal and external characteristics of corporate social responsibility,and has provided a theoretical basis for the classification of social responsibility behavior.Therefore,based on the process perspective and existing research,this paper uses cluster analysis method to classify the types of corporate social responsibility behavior from the enterprise’s definition and behavior level,and then verifies the types of corporate social responsibility behavior through discriminant analysis,it also provides a discriminant method at the same time.Secondly,it studies the choice mode of social responsibility behavior of construction enterprises in the face of market competition and diversification strategy.As an important pillar of the national economy,since 2006,the scale of production and operation of construction enterprises in China has been expanding,and the gross output value of construction industry has continued to grow.However,the downward trend of growth is significant,and the increasingly fierce competition is the characteristics of the construction industry.At the same time,the high energy consumption,the pollution of construction projects and the extensive impact of social accidents urgently require construction enterprises to face up to the problem of social responsibility.Based on this,in order to explore the influence mechanism of market competition on corporate social responsibility,firstly,the construction industry is selected as the research object,and then the social responsibility behavior of construction enterprises is defined from the process perspective.On this basis,the impact of market competition on corporate social responsibility is analyzed from the perspective of diversification strategy,so as to explain the impact mechanism of market competition on corporate social responsibility.It not only provides a new research perspective to explain the influence mechanism of market competition on corporate social responsibility,but slso offers a method and basis for the government to use macro-control means such as market competition to guide construction enterprises to fulfill their social responsibility.Finally,based on the sustainable perspective,this paper studies the coordinated development of social responsibility and corporate performance of construction enterprises.In order to explore the sustainable development path of social responsibility and corporate performance of construction enterprises,a framework of social responsibility and corporate performance evaluation of construction enterprises as well as a model of coupling coordination degree are constructed based on coordination degree.Based on cluster analysis of construction enterprises which were this peper evaluated listed in 2016 and published social responsibility reports,the coordination of social responsibility and performance of different types of construction enterprises.The research finds that the coupling coordination degree of social responsibility and corporate performance of construction enterprises in China is not so good,and the lagging types of different types of construction enterprises are obviously different.At the same time,the improvement of the coupling coordination degree contributes to the sustainable development of social responsibility and corporate performance of construction enterprises.