A Probe Into The Cultural Creative Design Of The Intangible Cultural Heritage Based On Mount Lao

Chinese intangible culture serves as a witness of traditional Chinese culture.It is the cultural gene that runs in the veins of every Chinese people.As non-renewable cultural assets,research values in the field of culture,history and art are enormous and immeasurable.The Mount Lao,a mountain affiliated with Taoism for thousands of years,its intangible cultural assets with regional features and rich diversity are the inseparable research emphases and inspirations of creation in the exploration of cultural creative designs.Therefore,absorbing cultural elements of intangible culture of the Mount Lao and applying it into the cultural creative designs play a key role in developing cultural assets.As a result,it would stimulate the tourism development of the Mount Lao and even the Qingdao city,increase the added value of tourism products,and provide reference for the inheritance and development of intangible culture in different regions.This paper explored the status quo,using literature research method,field investigation method,case analysis method,user survey method,and investigated the application of intangible culture of the Mount Lao in creative culture designs.Firstly,the conception,contemporary value,classification,development status at home and abroad of creative cultural products were analyzed.Secondly,setting from the protection of intangible cultural heritage,influence factor and cultural value of intangible culture were analyzed while the necessity of combining intangible cultural heritage with cultural creative products were raised,namely activation of intangible cultural heritage.And further some problems of intangible cultural heritage and cultural creative products in the market were clarified.Thirdly,the intangible cultural heritage of the Mount Lao District of the Qingdao city,characteristics and conservation status were reorganized.Finally,experimental practices were devised from the intangible cultural heritage and creative cultural product design of the Mount Lao,and some expressing appeals of intangible cultural heritage with cultural creative products were raised.Through the questionnaire survey method to grasp the market demand dynamics,combining tourism,intangible cultural heritage and cultural creative products,which introduced new design ideas with “Internet +” for the Mount Lao creative cultural products and promoted the protection and inheritance of intangible culture of China.