Research On Creative Design Of Intangible Cultural Heritage Based On Image Narrative

The cultural creative industry on intangible cultural heritage is an emerging cultural industry which is the effective integration of intangible cultural heritage and design creativity.Nowadays,"image first" has gathered great popularity since the timing and dynamic characteristics inherent in image when it is in space lead to more intuitive narration which is essential to us.Against the backdrop of serious homogenization and products’ weakness in resonance in the cultural creative market on non-legacy culture,image narration,based on the thinking mode of "telling a story" and manifestation of theme and plot,render users more available to scene perception and then trigger emotional resonance.In addition,being a method of aided design,image narration can effectively enhance the user’s feelings of cultural creation,realizing the inheritance and promotion of intangible cultural heritage.This thesis takes the cultural creative design on intangible cultural heritage as the research object,proceeding from the relevant concepts of non-heritage cultural and creative design and image narration.Combined with the existing relevant theoretical fruits,it aims to explore the feasibility of image narration in the field of non-heritage cultural and creative design.Moreover,the thesis,based on image narration’s impressive narrative dimensions,from time,space and plot,tries to analyze the elements of image narration from three aspects,theme construction,plot arrangement and situation creation,respectively.Besides,based on the previous research as a whole,this thesis puts forward the principles of intuition,intertextuality,touch and unconsciousness for the non-legacy cultural creative design under the frame of image narration.From the six aspects of story contextualization,cultural symbolization,emotional visualization,spiritual visualization,sensory instinct and implication digitization,the thesis succeeded in summarizing the innovative design strategys suitable for the application of non-legacy cultural creative design.It wishes to inject new vitality into the promising inheritance of intangible cultural heritage through the study of the commonality of cultural creative design and image narrative translation.With design creation as the medium,it is expected for us to broaden the cultural perception channels and improve the cultural self-confidence experience,so as to provide a theoretical basis for the innovation research of non-heritage cultural creative design.