On The New Business Lighting Design Of Indelendent Bookstore Exlloring From The Example Of Youhe

Internet information technology is gradually pushing for qualitative changes in the industry and has a profound impact on bookstore business models and consumer habits.Today,bookstores have become a composing model of covering multiple functions of reading,entertainment,exhibition,sales,communication,etc.This paper tries to start with new business type of independent bookstore and analyze its influence on commercial transformation and spatial structure of bookstore,and then discusses and studies the bookstore lighting design ideas and processes in detail from the consumer's point of view.Firstly,based on theoretical basis of the basic concept of light design in bookstore,it attempts to analyze the three different levels of light demand and light sense of consumers' demand for light in the bookstore,namely,the physiological demand for light,the demand for visual aesthetics,and the demand for value and emotion.Since the complicated situation of Spatial function layout is influenced by new business type in bookstore and complex spatial layouts have physical constraints on light design,we can only carry out the detailed presentation and analysis of the lighting design in the space of the independent bookshop mainly from three aspects such as individual functional spaces themselves,each connectivity and penetration of functional spaces,and accessibility of traffic flow lines in space.Secondly,it analyzes the influence and limitation of space physics scale on light design in detail by considering the relationship between light and space physics dimension of bookstore which is dependent on light design.Finally,this paper expounds the further increase of space culture connotation in lighting design from the point of view of regional and brand culture,so as to seek the optimal solution of lighting design in the bookstore space under new business type.In the end,it prove the design principles and methods discussed in chapter 3 through citing the actual case of space lighting design in independent bookstore,so as to prove the lighting design method and process of its existence rationality.In this way,the existing lighting design process and the result are optimized in a more comprehensive and humanized manner,thus improving consumer use of the scene quality,and maintaining and increasing the value for businesses and bookstores themselves.