Research On Cultural And Creative Design Of Shanxi XinHua Bookstore

Xinhua bookstore is a state-owned book distribution enterprise in China and has made important contributions to the publishing industry of new China.,which has a far-reaching influence in the minds of Shanxi consumers.But at present,the research on cultural and creative design of Shanxi Xinhua Bookstore is relatively blank,the research on cultural and creative design of Shanxi Xinhua bookstore has certain research value.This paper makes a systematic research on the cultural and creative design of Shanxi Xinhua bookstore by using the methods of literature research,case analysis,field investigation and questionnaire survey.Firstly,it introduces the research background,purpose,significance and methods,and summarizes the current research situation at home and abroad.Secondly,it expounds the development of Xinhua Bookstore and Shanxi Xinhua Bookstore,analyzes the actual situation of Shanxi Xinhua Bookstore,and finally combines theoretical research with practice,Based on the analysis of the cultural and creative design needs and functions of Shanxi Xinhua Bookstore,this paper establishes the design foothold.By selecting five representative cities of Shanxi,namely "East(Yangquan)South(Yuncheng)West(Luliang)North(Datong)middle(Taiyuan)",this paper draws and designs the main image map of cultural and creative design,In view of the cultural and creative design research of Shanxi Xinhua Bookstore,the design practice is carried out.Based on the important practical value and significance of cultural and creative design to the cultural brand construction of Xinhua Bookstore,this paper aims to conduct in-depth and systematic research and Practice on its cultural and creative design products.I hope that through the research and practice of this paper,we can provide some reference for the development and construction of the cultural brand of Shanxi Xinhua bookstore.