Research On The Theme Creative Design Of "Shou" In Rugao Longevity Township

“Shou” is the first of the “Five Fortunes”.Jiangsu Rugao is one of the famous “six longevity towns in the world” and is the “longevity and health of the world”.The subject is based on art,from the perspective of ethical thoughts,history and culture,and deeply describes the causes and historical evolution of the folk beliefs and longevity of the "shou" culture.The preliminary research is like the status quo of the "Shou" theme,the analysis of the design of "shou" culture combined with longevity customs and traditional crafts,summed up the three cultural creation principles of cultural inheritance,aesthetic needs and market demand.Through Wenchuang Design,we activate the rich and sleepy “Shou” cultural resources of the longevity township,and take the psychological needs of “nostalgic nostalgia” as the guide,conduct questionnaire survey,questionnaire analysis,build audiences,and clarify the design orientation of Wenchuang.The main elements are extracted from the folk art forms such as blue print cloth and "banban" kites.The form and color are sorted out by combining the myths and legends with the legends and historical allusions by means of freehand and freehand lines.According to the shape characteristics of longevity food,design three images of birthday stars,use three landmark buildings combined with Shouzi design,and the font design of Zhushou language,reconstruct the visual style of “Shou” culture,and carry out “Zhu Shou” and “Cao Shou” Wenchuang Innovative design of the product.