The Study Of The Bliss And Longevity Culture In Nanyue Souvenirs Innovative Design

Hengshan Mountain in Hunan Province is located in south-central, state-level key scenic spots, national nature reserves, national demonstration civilized tourist areas and national 5A-class tourist attractions, not only has unique natural resources and nonmaterial cultural resources, and more known as praying, seeking the holy Land longevity culture, but also because of its inherent tourism have these resources, and become a major tourist destination, tourism sustained economic growth, and gradually become a powerful way to promote local economic growth, and its development of space tourism commodity markets are growing. As the prospects for the development of tourist souvenir market has also attracted a large number from across the country compete for tourist goods, souvenir market competitive situation should not be underestimated. But the souvenirs industry of Nanyue started later, most of the small workshop production produced relatively few funds, the production process is simple and roughness, business means a single, mostly hawker stalls or individuals selling the streets, do not form scale; Products fewer species, similar design lack of local cultural characteristics, domestic and foreign tourists have been unable to meet the growing demand for souvenirs and so on. These problems are serious obstacles to the development of the Nanyue souvenir market.In this paper, through the study of aspects of tourist souvenirs and Nanyue tourism resources and cultural resources, such as the theory of knowledge, a clear concept of tourism -related souvenirs and the bliss and Longevity culture in Nanyue, as well as the basic relationship between the two. Access to information resources based on field research, the current status quo of domestic and foreign tourist souvenir market, especially the market situation Nanyue souvenirs, in-depth analysis of the various factors that influence the development of tourist souvenirs. Secondly, with preliminary conclusions of the investigation and analysis, as well as domestic and foreign tourist souvenirs success stories profiling, coupled with their the bliss and Longevity culture in Nanyue cultural tourism souvenir design factor analysis, summed innovative design principles and methods of cultural tourism souvenirs the bliss and Longevity culture in Nanyue to proceed develop targeted, unique and attractive tourist souvenirs, and discusses the design of suitable souvenirs Nanyue development strategy. Finally, at the conclusion of the next tourist souvenirs premise of the specific design practices, expand the design practice for the bliss and Longevity culture in Nanyue souvenirs innovative design.This research covers a very wide range, including not only souvenirs design itself, but also with the Nanyue local culture, traditional crafts are all inextricably linked, but also with the aesthetics, materials science, psychology, marketing and so has relatively close ties. Issues raised by this research, analyze the problem, summarizes the principles and methods of cultural souvenirs the bliss and Longevity culture in Nanyue innovative design, has a guiding significance for the development and design of Nanyue tourist souvenirs. Research and development through the design and planning of research Nanyue souvenirs, right Nanyue tourism market development, tourism and local economic development and cultural protection has played a significant role in promoting.