Research On The Aesthetics Of Hand-Made Modern Packaging Design

Hand-made is the activation and inheritance of traditional skills in a new form that is acceptable to the public.Meanwhile,it also reflects the transformation of people's life philosophy and lifestyle.The favor and re-examination of the modern society's aesthetic sense can not only propagate the essence of traditional culture,but also stimulate new social creativity.Product packaging is closely related to people's clothing,food,accommodation and transportation.The handmade aesthetics is integrated into the packaging design,so that there is the possibility of artistic and aesthetic communication between the audience and the product,it also satisfies people's desire to experience life,feel nature and release spiritual needs in heart.In the first part of this topic,the term “hand-made aesthetics” is proposed,which is combined with the related content of philosophy and design aesthetics to define the concept,and as a starting point,further explore the aesthetics of hand-made in modern packaging design.Through the preliminary research,the reasons for the demand for aesthetics in modern packaging design are sorted out.The second part analyzes the three aspects of consumption,environmental protection and ingenuity,and discusses the relationship between hand-made beauty and people,society and culture.The third part summarizes the characteristics of the typical hand-made packaging design case opponents' aesthetics,and presents them as an example support of theoretical viewpoints.It also provides an example analysis and reference for the design practice of this topic.The research results in the fourth part are concentrated in the form of design practice,and are explained in terms of design positioning,brand concept,hand-made highlights,and intend to support the viewpoints discussed in this topic with practical design.The research of this subject aims to provide a certain feasibility reference and practical basis for the application and innovation of hand-made in packaging.Close contact the packaging design and traditional culture,craftsmanship,and promote the living heritage of traditional handicrafts under the vision of ecological civilization,realize the two-way development of economy and culture,and contribute energy to low-carbon life.