| The love of beauty is universal.With the progress and development of China’s social economy,in recent years,people’s consumption level and appreciation ability of culture and art are also increasing,and domestic products are no longer synonymous with "old and soil".Due to the increasing popularity of New Oriental aesthetics and the rapid development of domestic cosmetics industry,national fashion beauty products have gradually replaced luxury brand beauty products and become the favorite of young people.This paper mainly focuses on the packaging design concept of "Xie Fuchun",a time-famous Chinese daily chemical product,and the investigation and analysis of the current situation of packaging and packaging characteristics of modern Chinese cosmetics products,as well as the packaging trend of Chinese local daily chemical products enterprises,and the design and improvement of the packaging of "Xie Fuchun".Let us understand that the difference between local enterprises and multinational brands is not the quality of goods and production technology,but in the establishment of the brand,and packaging design plays a very important role in the display of the brand image of beauty products.Therefore,if domestic cosmetics brands want to win the competition in the daily cosmetics market,they must pay attention to the appearance design while ensuring the quality of cosmetics products,and make clear that the future packaging design tendency of cosmetics products needs to meet the requirements of marketers and consumers. |
