Material Beauty Research In Packaging Design

Based on the research of the aesthetic feeling and the characteristics of the material and the relationship with the packaging design,this paper discusses the appropriate embodiment and application of different materials in packaging design.The modern packaging design needs,creative use of artistic means,designer views on society,nature and art,so the research on the material as the center,is an effective method,because each person choose and grasp of the material is completely free,personality and hobbies have enough space to accommodate.The material performance just perfect can bring people a strong visual and tactile feel,this is the factor that can't be ignored in packaging design.The material is the evolution of human cognition and utilization of the fruits of social development,so to find the beauty of material,dare to break the understanding of material inherent limitations,explore its connotation and give it new meaning,reasonable use of material,treated with the most powerful and most clear and complete the form of beauty and achieve the perfect combination of packaging with the material,to provide a broader selection of space,to create a more perfect product packaging.Therefore,in-depth study of materials,how to properly use the material,packaging design work has a crucial impact.In a word,the research of material is an eternal subject.