| After the21st century with the progress of the society development, people’s consumption pattern is great rich, and consumer goods are more and more diversified. In the spring tide of market economy, modern packaging industry is developing rapidly, and packaging application showed a trend of diversity. The purpose of packaging is not only to protect the goods, but also to attract consumer attention. But in driven by commercial interests, the businessman blind pursuit of economic interests and lead to the excessive packaging. It produces a large amount of waste, destroys the natural resources and causes ecological environment pollution. Therefore, green packaging concept of the sustainable development has become a modern compass of the development of packaging industry. For solving this problem, it must start from the characteristics of packaging material. Paper material is one of the most commonly materials used in the design of packaging. Its no pollution and biodegradable, is of great significance to realize sustainable development. If paper material used in packaging is not reasonable, it also can cause serious environmental problems and resource crisis. It is often ignored the combination of technology and materials in today’s packaging design, and the design making the lack of innovation. The designers must give an accurate selection of packaging materials, thus can meet the demand of commodity consumption and market positioning.Based on the above, this paper makes a detailed analysis on the application of the paper packaging design. From the concept, structure, material, technology and other factors this paper will expound the technology and the principle of the technology beauty in the design. At the same time the author learns cutting-edge design trends to excavate and promote the importance of material beauty and construction beauty in the design of this paper. And this paper expounds how to design methods and forms through examples, so as to promote the image of the whole paper packaging design. |