Research On The Application Of Watercolor Painting In Modern Packaging Design

With the development of social economy,more and more products appear in different forms in front of the public.Under the demand of spiritual culture,packaging design seeks for the external breakthrough of artistry,while Watercolor,as a unique painting language and product packaging design,stimulates deep humanistic feelings and then drives economic development.Watercolor illustration in the application of packaging design occupies the core of the guiding role of commodities.It can not only convey the basic function information of the product,display the internal culture of the brand well,build a good communication platform with the audience,but also return the traditional art to the public angle of view,attract the art,and inject the aesthetic soul into the product And that creates a sense of empathy for the audience.This article focuses on the application of watercolor illustration in packaging,through watercolor packaging to strengthen the inherent flavor of products and deepen the guidance of national spirit.The composition form,element selection,intention extraction,technique application and color psychology of Watercolor are compared,and the combination process of watercolor and packaging is discussed diversely.The full text is divided into five chapters.The first chapter is the introduction,which explains the background and innovation of Watercolor illustration.The second chapter is the introduction of watercolor illustration The third chapter focuses on the watercolor illustration in the packaging design form language should be prominent brand and keep artistic,screen form with accurate identification,the combination of traditional and artistic implication of interest;In the fourth chapter,watercolor illustration should stress the form beauty,artistic conception beauty and texture beauty,promote the abstract fashion and traditional visualization,and enhance the emotional value The fifth chapter mainly studies the future development trend of watercolor illustration packaging to promote the new aesthetic process of modern packaging.The role of packaging in the spiritual field is constantly amplified,creating a spiritual resonance while enriching the visual expression.Watercolor illustration for product packaging to bring a spiritual world of identity,then the stretch of lines,color rendering,techniques under the texture of the deep feeling between aesthetics and business infinity.