Research On The Design Of Rizhao Cultural And Creative Products Based On Riyue Mountain

In recent years,the state attaches more importance to cultural and creative products.Urban cultural and creative products with regional characteristics are the supplement and extension of tourism resources,which can promote the shaping of tourism brand,strengthen the interaction between people and tourism brand,so as to transmit the value of tourism brand more eff ectively.With the change of the times,people's aesthetic taste and consumption concept are also changing,the same cultural and creative products can no longer meet people's needs.How to promote the development of cultural and creative products with local cultural characteristics and welcomed by the market is an urgent problem to be solved in Rizhao.In this paper,Rizhao cultural and creative products as the research object,the most representative of the "Sun Moon Mountain" symbol as the breakthrough point,to explore and study the application of solar culture in cultural and creative products,in order to explore a way of combining traditional elements with modern creative products.The paper is mainly divided into four chapters,first of all,Firstly,the regional representation of the symbol of "Sun and moon Mountain" is expounded.In addition,we investigated the development status of Rizhao's cultural and creative products and analyzed the existing problems of rizhao's cultural and creative products by comparing the basic concepts of cultural and creative products.Secondly,on this basis,the successful cases are summarized to explore the ideas of rizhao's cultural and creative products.Finally,through theoretical guidance and practice,the symbol of Riyueshan is deeply excavated to create cultural and creative products with regional characteristics.In the creative practice,adhering to the sun culture as the connotation,design for the masses,on the basis of comprehensive consideration of the basic attributes of cultural and creative products,gradually presents a set of cultural and creative products with regional characteristics and full of charm of the times.