Research On The Development Strategy Of VWED

In recent years,the automobile industry is facing increasingly fierce competition.A range of factors such as environmental protection,energy shortage and intelligent network have been accelerating the development of the automobile industry.And on the replacement of vehicle energy supply,which will be a change across the ages.Countries and car companies both pay particular attention to the development of new energy vehicles(NEV).Take China as an example,who has issued a series of policies to promote the development of NEV and limited the fuel consumption of traditional cars in the meantime.As can be seen,traditional engine manufactures will face more challenges in this competition as well as opportunities.The current development situation of automobile industry is clear.As a traditional automobile engine company,Volkswagen-FAW engine(Dalian)Co.,Ltd(VWED)'s future development strategy will affect the company's decision-making and development direction directly.Taking VWED AS the research object,this paper applies the theoretical knowledge of strategic management to analyze and discuss VWED's development strategy.In the first chapter of this paper,based on the development history and the present stage of automobile engine manufacturing industry,combined with the development status of VWED to introduce the research background and significance of VWED's development strategy.In the meantime,applying the theoretical knowledge of strategic operation and management to expound the research methods and theoretical basis of this paper.The second chapter analyzes the operation status of the company.To begin with,this chapter briefly describes the historical overview and current development trends of traditional fuel engines and NEV at home and abroad,analyzing the challenges of the current manufacturing industry.What's more,it analyzes the current operation of VWED and some problems to be faced in the next few years.The third chapter analyzes the external and internal environment of VWED and uses SWOT matrix to identify VWED's strengths,weaknesses,opportunities,and threats.The fourth chapter bases on the previous articles and combines VWED's actual operation to formulate development strategies,and then provides supporting measures for the implementation of strategies.Finally,according to the previous analysis and research,we make conclusions and suggestions that can achieve the company's sustainable development strategy.Through the analysis and research,it is hoped that this paper could be able to formulate effective development strategies for VWED to enhance the competitiveness further and make more contributions to the society in VWED's sustained and stable development.