Research On The Development Strategy Of New Energy Vehicles In First Auto Workshop

Through reading a lot of literature and analyzing the existing materials,this paper investigates the current situation and development direction of China's new energy auto industry.In history,the dynamic energy system change has been at the core of the technological revolution,and it is also an important part of the economic transformation.The industrial revolution was triggered by the coal and steam power trains in nineteenth Century,and the industrial and industrial civilization of mankind began with this.The internal combustion engine of the twentieth Century promoted the economic takeoff of the leading western economic powers.Oil based material prosperity and the economic system began,and the resulting energy and environmental crisis also brought great challenges to all mankind.In twenty-first Century,new energy vehicles are making unremitting efforts to replace the traditional internal combustion engine's main body status,a new revolution is about to erupt,mankind will face a period of innovation and development.The main trend of the transformation of the energy and power system must be the diversification of vehicle energy,the electrification of vehicle power system and the cleanliness of vehicle emissions.In this historical background,this paper defines the FAW Group's long-term goal,in particular,in "11th Five-Year" and "12th Five-Year",the two five year plan period,FAW group will master the overall progress of science and technology,promote the rapid development of enterprises,striving to become internationally competitive large enterprise groups,to lay the foundation for the world automobile enterprises TOP 10.In "13th Five-Year" at the end,to become a member of the world's top ten automobile enterprises.The overall goal of the development of new energy automotive China FAW Group planning is,in twenty-first Century second to ten years,mastering plug-in hybrid and pure electric vehicle platform,grasp the core of the assembly technology and supplier resources.The implementation of the 6 new energy vehicle platform and 16 models of the whole series industrialization will be completed,and have the ability to sell the market.Occupy more than 15% of the market share.Combined with previous experience and related industrial policies,the external opportunities and threats,internal advantages and disadvantages of the development of the new energy automobile in the FAW Group are analyzed.For example,FAW Group has a great advantage in capital resources,and has a disadvantage in the management system and personnel structure.China has many policies on promoting the development of new energy vehicles,the new energy automotive industry has a rare opportunity for development,but other car companies and strong foreign mature technology car enterprises competition has brought great threat.On the basis of the analysis of the internal and external conditions of enterprise development,the main competitive factors are fully analyzed by using the Polly five force model.Based on these research and analysis,this paper also applies SWOT's internal cause,external cause,opportunity,threat analysis method and matrix analysis method to formulate appropriate development strategies for the development of new energy vehicle in FAW Group.Finally,according to the results of the analysis,a set of strategic planning and selection for the development of the new energy vehicle for the FAW Group is given.FAW Group should give full play to its advantages in capital and resources,carry out the strength-opportunity strategy,seize the opportunity of developing new energy automobile industry,create brand and enhance public price by products with excellent quality and excellent quality,and finally win the recognition of consumers.Finally,this paper also put forward a series of suggestions and opinions from the management process to the allocation of resources and so on,in order to ensure the implementation of the development strategy.